Udon-Chan

UTA Project

2023

Udon-chan is a renowned Japanese restaurant celebrated for its signature homemade sake, delectable sauces, and authentic in-house cuisines. With a strategic focus on expanding its market presence, the restaurant is set to elevate its brand and introduce an innovative on-the-go packaging line for its homemade products, catering to the evolving needs of its valued customers.

Embracing the rich cultural heritage, the new design seamlessly integrates traditional watercolor painting, with cherry blossoms chosen to symbolize Japan's profound cultural significance, creating an inviting and vibrant atmosphere.

This bold and captivating design is crafted to resonate with both older and younger generations, ensuring broad appeal and lasting impact.